Save Polaroid. Save the World.

On February 8, 2008, Polaroid Corporation announced that it will discontinue production of all instant film. This site will document the aftermath of this announcement and will serve as a home-base for the effort to convince another company to begin producing the cherished technology that Polaroid has so carelessly abandoned.

This site is not about saving Polaroid, the company, rather the remarkable invention of Edwin Land, the instant film that made Polaroid a household name.

What We’ve Done So Far

Since this announcement, we’ve been assembling articles, links, stories and planning out the best way to create a joint effort to save instant film. We’ve contacted Polaroid, Fuji and Ilford about licensing. We have more in the works and will update this site regularly.

What Can You Do?

Learn – Explore this section to bring yourself up to speed on all things Polaroid.

Share – Once you’re full of knowledge, Share your work, your story or your time with the rest of our community.

Take Action – Don’t sit still and let this happen to you. Take the bull by the horns, take the reins – Take Action

Buy Fuji Film – Fuji is currently the only active producer of instant film. If they are going to continue to make it, people have to buy it.

Support the Impossible Project – The Impossible Project aims to reintroduce integral film for Polaroid cameras by 2010. They need your support. Visit The Impossible Project.